Two primary motivators for this event:
1. Bob Geldolf organized "Sport Aid" in 1986 held simultaneously around the globe on the 25th of May 1986. Unfortunately, it was eclipsed in the USA by an event called "Hands across America."
2. Casey Neistat's simple video about "DO WHAT YOU CAN'T" is truly inspirational. If someone says you can't run and donate on Nov 10th -- tell them they are crazy!
Sport Aid Video - Circa 1986
"Do What You Can't"
Bob Geldolf Video: Everybody Wants to RUN The World by Tears for Fears